Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Tips and tricks for mastering the art of contouring (Henry Leutwyler). Confession time: I’ve never contoured. Despite my role as a beauty editor, it’s one of the few looks I’ve never tried. I’ve ...

Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s ...

Contouring is a polarizing makeup technique, yet one that continues to increase in popularity. Either you master it, almost like a Kardashian, or you end up looking ridiculous. However, Sephora teamed ...

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Google Home and Sephora have announced a new alliance centered around the Google Home Hub. Now you can use the Google Home wake-word to call up any of Sephora’s library of makeup tutorials. Just say, ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...