Few things beat a good foundation application, but as the day progresses, it’s prone to smear, transfer or come off. Instead of running back and forth to the bathroom for frequent touch-ups, invest in ...

I tapped PureWow editors and makeup artists with oily skin to share their top picks. I also combed through retailers like Sephora, Ulta and Amazon for the most popular primers on the market. From ...

There’s nothing more frustrating in the summer than applying a full face of makeup and having it quickly ruined by the heat. From sweat and humidity to the sun’s harsh rays, keeping your glam looking ...

This is the first makeup primer I have ever tried. I distinctly remember testing it out in the store, truly shocked by skin feeling softer than ever before. I fell in love immediately, but I'm not ...

When you have parched skin, applying makeup without encountering dryness in the process can be difficult; this is where a good primer comes in. The best primers for dry skin contain smoothing and ...

I’ve been covering lifestyle content for over seven years. A good primer creates a smooth base, allowing for more seamless makeup application and all-day wear. The best primers for mature skin often ...

I get excited about the summer just as much as the next person, but if you’ve stepped outside in cities such as New York City, Houston or Miami this season (I’ve traveled to all three destinations for ...