“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

Campaign logos do more than serve as visual identities—they should convey a sense of change that will power a candidate over the finish line. A crowded field of people hopes to challenge President ...

As someone who worked in marketing and advertising for years, I know how essential a logo is for any online business - and the best logo makers streamline the entire design process. Even if you have ...

Want to know how to make a logo? Our easy step-by-step guide explores why you need a good logo, and how to create one that honors your brand and engages your target market. You don’t need to be a ...

A company logo is often considered the most critical element of a corporate brand. Stocklogos.com, an identity design community that offers high-quality logos, has compiled a list of before-and-after ...

Every few years, major brands will make small or large adjustments to the designs of their logos. By comparing the original logo to its most recent version, we can learn important lessons about a ...