“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our daily lives that we rarely stop to think about where they actually came from ...

With 2024 dominated by sleek aesthetics, the ‘demure’ trend and fast-paced consumer attention spans, brands across industries have been leaning towards minimalism. This shift toward simplicity is more ...