For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...

“If I had more time, I would have written a shorter letter.” Over the centuries, this old adage has been attributed to numerous scholars, statesmen, philosophers, authors and community leaders. Who ...

KFC chicken fried snack box on table in restaurant - Manee_Meena/Shutterstock You know a slogan is working when you don't ...

2023 marks the 30 th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

In the sci-fi cult classic Blade Runner, the Tyrell Corporation uses the tagline “More human than human” to convey its ability to make “replicants” that resemble real people. Marketing slogans reflect ...

New research reveals that, contrary to popular belief, brand slogans don't need to be short in order for people to like them. According to the study, published in the Journal of Business Research, ...

A new survey claims the Guinness slogan "Good things come to those who wait" is the most commonly used ad slogan in everyday life. However, the lovely people at truck advertising company In Your Space ...

Running for student council? Managing a campaign is fun but challenging, and you'll need the perfect slogan for all your campaign materials. If you need inspo, don't worry. We have all sorts of ...