Singing in a restaurant is one example of breaking a social norm. Source: picjumbo / Pexels There’s a scene from Disney’s "The Santa Clause 2" that lives rent-free in my head. Scott Calvin, played by ...

Social norms shift as potential beachgoers stay home. A view of the empty Santa Monica beach at sunset due to the new type of coronavirus (COVID-19) in Santa Monica, United States on March 27, 2020.

“Social proof is one of the most powerful behavioral motivators in the land. Social scientists have found hundreds of ways to nudge positive behavior change by reframing messages from 'you should' to ...