BB-8, very probably the world's cutest droid, is already the breakout star of the forthcoming Star Wars: The Force Awakens, which comes out in December. In an age of computer graphics, this little ...

The Disney partnership lasted three years, but ultimately, the licensed toy business required more resources than it was worth, Berberian tells The Verge. These toys sold well when released with a ...

After hitting online video services last week, Star Wars: The Force Awakens arrives on Blu-Ray and DVD tomorrow. Sphero has just enabled a neat new feature for the cutest and functional movie ...

The impetus, Sphero said, was unfinished business. The BB-8 is by far Sphero’s most successful product — last year on launch day, the company sold more than 2,000 of the $150 units “every hour.” But ...

Like Sphero's other toys, the BB-8 connects to iOS or Android devices (Sphero tweeted that it's working on Windows Phone support), though there's no need if all you want to do is keep it safe in the ...

It may be best known for the BB-8, but Sphero's robotic toys have uses well beyond Star Wars. Aspect Hunter School in Sydney, Australia is a school for children on the autism spectrum. The school is ...

Sphero’s BB-8 was arguably the most compelling bit of merchandising, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit ...

It's a refurb, but it comes with a Nubby case for all-terrain rolling. Plus: two bonus deals and a contest! Rick Broida is the author of numerous books and thousands of reviews, features and blog ...

" Star Wars: The Force Awakens" opens in theaters this December, but you don't have to wait until then to get up close and personal with one of the movie's new characters. Thanks to robot maker Sphero ...

Sphero, the company responsible for creating robotic balls that can be controlled by iPhones, today announced a remote-controlled BB-8, a droid from the upcoming film "Star Wars: The Force Awakens." ...

Despite quite a few articles stating Sphero was behind the technology that made the real movie BB-8 droid, like this Tech Crunch article: Sphero, makers of the eponymous spherical robots that you ...