As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Add articles to your saved list and come back to them any time. A cheesy superhero armed with apples leads the fight against childhood obesity. PICTURE A GROWN man of dynamic, northern-hemisphere ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. Most people wouldn’t even recognise Magnús Scheving although he’s a very successful global entrepreneur and (possibly ...

The partnership will leverage LazyTown characters, including its star Sportacus, to encourage children between the ages of two and five to become more active and eat healthier meals. The initiative ...

It really shouldn’t work: a 41-year-old Icelander in a blue spandex unitard, with a waxed Dali mustache, floppy cap, and goggles, doing one-handed push-ups, high kicks, and backflips to convince kids ...

The show, which features fitness-mad character Sportacus, and promotes a healthy lifestyle in more than 100 countries, hangs in the balance over legal action being taken by bondholders to retrieve £15 ...

Mick Carter, previously marketing director at Jazz FM and head of broadcast at JWT, is back in Manchester after the collapse of media barter operation MRI. Carter, who as European account director was ...

CLERMONT — “Sports candy” is yummy — and nutritious. The uninitiated might ask “what the heck is that?” But ask the younger set and you’ll get a quick answer. “Fruits and vegetables,” said a youngster ...

Bumbling Mayor Milford Meanswell, enlists the help of Sportacus 10 to inspire the his niece Stephanie and her friends Ziggy, Trixie, Stingy and Pixel to play outside instead of staying inside and ...

Middlesbrough Football Club has settled out of court with sports marketing agency Sportacus over a disputed “introduction fee” for the club’s shirt sponsorship deal with Dial-a-Phone. Dial-a-Phone ...