The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...