Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Switzerland’s first tourism boom began with a poem. In the summer of 1816, Lord Byron spent a summer horsing around Switzerland with Percy Shelley and (the future) Mary Shelley. By July he had written ...

Forbes contributors publish independent expert analyses and insights. Irene S. Levine is an award-winning travel and lifestyle journalist. Often called the Playground of Europe, Switzerland offers an ...

Avanti Destinations and Switzerland tourism have created a joint campaign focusing on FIT travel within the European country, launching a new Avanti Destinations e-brochure, a series of webinars and a ...

Several representatives of Switzerland's tourism scene recently came by Travel Agent's New York offices to share the latest updates and trends from the country, including new hotels, promotions and ...

The Switzerland Tourism office provides travelers with all of the information they need to plan a vacation or holiday in Switzerland. While Swiss neutrality, as well as its elevated altitude, may keep ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called "Fly another day," the campaign features a 30-second video ad that encourages ...

SWITZERLAND TOURISM delegates with Ambassador Nicholas Bruhl (seated, second from right) MIKE POLICARPIO A HIGH-LEVEL delegation from Switzerland Tourism led by CEO Martin Nydegger was in Manila for a ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Switzerland is shifting away from tradition and triteness with a headturning array of next-generation architecture for hotels, convention spaces, and attractions. The Swiss have an impressive legacy ...