When Coca-Cola makes a decision to cut a flavor, the company knows it will face backlash. Back in 2020, when the company made the decision to kill its original diet soda, TaB, Coca-Cola likely ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Jenny Boyter's stash is dwindling. The Atlanta resident has just one 12-pack left of Tab -- a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...