Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

AppLovin (NASDAQ:APP) stock fell 12% Wednesday while Unity Software (NYSE:U) dropped 10%, extending Tuesday’s declines as software names faced overwhelming negative sentiment across the sector.

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

(ICE) is surveying the commercial advertising technology market for tools capable of supplying location data and large scale ...