The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

AppLovin (NASDAQ:APP) stock fell 12% Wednesday while Unity Software (NYSE:U) dropped 10%, extending Tuesday’s declines as software names faced overwhelming negative sentiment across the sector.

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Adtech market estimated to grow from $1.1 trillion in 2026 to $3.2 trillion by 2034. The Trade Desk's AI platform helps advertisers automate ad buying across multiple channels. DoubleVerify offers a ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...

(ICE) is surveying the commercial advertising technology market for tools capable of supplying location data and large scale ...

Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

The agency is "gathering information to better understand how the industry's commercial Big Data and Ad Tech providers can directly support investigations activities." ...

Google is asking a federal judge to pause enforcement of DOJ antitrust remedies, arguing that mandatory search and ad syndication would expose its proprietary technology and harm advertisers. The ...