Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...