The speed at which social media and the internet moves means that agencies increasingly need to create and generate content faster and more frequently than ever before. In particular, video content ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

IAB and Nielsen//NetRatings presented innovative research that demonstrated the effectiveness of sponsored text advertising in moving brand marketing metrics within the online advertising environment.

Marketers are always looking for better ways to engage customers on mobile, and text message marketing has quickly emerged as a powerful tool. Consumers value the convenience, while brands appreciate ...

The Heineken-owned beer brand updates its campaign for a digital-first era while betting that familiarity beats nostalgia. Text marketing has been around for years, but in a media landscape of walled ...