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It may not be a glamorous product, but toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively straightforward. However, ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Bun B, Houston rapper and former one-half of UGK, has starred in an ad for Rembrandt, a brand of whitening toothpaste. "I am probably not the normal person that you'd see in a toothpaste ad," he says ...

Ogilvy Thailand and Red Fuse, WPP’s integrated global team dedicated to Colgate-Palmolive, have launched 'Yimsu', a new brand campaign for Colgate Thailand. Ad Nut likes that this work goes beyond ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Here’s a prediction: Jimmy Eat World’s “The Middle” will skyrocket in popularity this week. Why? Because Taylor Swift is getting ready to go out, she needs a song, and–in her newest commercial for ...

Yesterday I wrote about how Volkswagen’s promotional billboards for the latest version of their popular Beetle proclaimed, “It’s a boy!” in reference to the new styling for their 2012 Beetle. The sex ...

CHENNAI: Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods amid ...