If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

In his book, “The Tipping Point,” Malcolm Gladwell says “Look at the world around you, it might seem like an immovable, implacable place, it is not. With the slightest push — in just the right place — ...

Explore marketing and advertising programs to connect with Retail TouchPoints' engaged community of retail decision makers.

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s positioning “is rooted in premium quality, comfort and ...