If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Customers have changed. With digital screens providing access to an ever-growing number of channels, people have a huge spectrum of new, intimate ways of connecting with brands. They can interact and ...

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their ...

Explore marketing and advertising programs to connect with Retail TouchPoints' engaged community of retail decision makers.

“Consumers have more information about products and more products to choose from than ever before. They have more ways to shop… and they are bombarded with messages pitched through a growing number of ...

In his book, “The Tipping Point,” Malcolm Gladwell says “Look at the world around you, it might seem like an immovable, implacable place, it is not. With the slightest push — in just the right place — ...

Opinions expressed by Entrepreneur contributors are their own. Don’t rely solely on digital marketing; explore offline touch points like direct mail to enhance brand recall and engagement. Take the ...

Jed is the chief marketing officer, responsible for Acxiom’s communications with its target audiences. Since joining Acxiom in 1996, Jed has held various leadership roles and has worked directly with ...