A common misconception within the marketing sector is that impressive-looking metrics coincide with business growth. Read on for ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

When you think about what qualifies as "success" for e-commerce businesses, the metric that probably comes to mind first is sales. While revenue is undoubtedly a key indicator that your business is ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

Business metrics like sales, customer retention and turnover provide valuable insights into the state of a company. While tracking metrics is very important for businesses, it's equally important that ...

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

Here are some important measures of performance in the office and components of company culture that you need to be tracking.

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...