If you or your kids are big fans of breakfast cereal Trix, you'll soon see a new face on the front of the box. General Mills says a Houston-based bunny named Cinnabun will appear on the new release of ...

Britney Spears, Taylor Swift and Kelly Clarkson have all done it. So have David Beckham and Freddie Prinze Jr. Now, Trix Rabbit, Sonny the Cuckoo Bird and Lucky the leprechaun are getting in on the ...

Launched by an advertising agency in 1993, you’ve seen got milk? ads plastered in magazines, comics, and other print materials — now they’re coming to the boxes of staple cereals like Trix, Lucky ...

Calling all cereal lovers … General Mills announced a new mini breakfast bundle offering items that pair with mini boxes of fan-favorite cereal. Various limited-edition kitchen items will be included ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

Making breakfast history, General Mills Big G cereal and American advertising campaign encouraging the consumption of milk, got milk?, have announced a historic partnership. The team-up comes in the ...

What do Trix, Cookie Crisp, Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese’s Puffs have in common? A handful of things: They’re all types of breakfast cereal (duh), they’re all ...

Cereal has been a breakfast staple for so long it’s hard to imagine life without it. And every generation of kids knows the iconic mascots who happily watch over us as we dig into a bowl. But just ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...