Anna Lee Beyer writes about mental health, relationships, parenting, and books for Huffington Post, Romper, Slate, Glamour, Parents, and others. January 19, 2023 Add as a preferred source on Google ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.