The UFC's planned White House event, costing $60 million, will not turn a profit but is viewed as a long-term investment.

Dana White has promised an event ‘so unique, so special’ but ultimately expensive after finalizing the UFC White House card ...

The UFC will spend up to $60m (£44.3m) on its one-of-a-kind event at the White House, according to TKO Group Holdings chief Mark Shapiro.

A state fair on the National Mall, an athletic competition calling “one young man and one young woman from each state and territory” to Washington, D.C., and “the largest fireworks display in the ...