If you like the idea of a URL shortener powered by Google but you're not really sold on the idea of having to install the Google toolbar to get access to it, the Goo.gl Bookmarklet takes care of that ...

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

Since Twitter limits messages to 140 characters, users have quickly come to depend on “URL shorteners.” These free services take the long URLs for links that we find on the Web and shrink them to a ...

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday.