Artificial intelligence startup Anthropic PBC says it has come up with a way to get a better understanding of the behavior of the neural networks that power its AI algorithms. Because neural networks ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...

AI has become an integral part of many businesses. Whether we accept the technology or not, I believe it is here to stay. Today, companies use AI to perform tasks like consumer behavior analysis, bug ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

From work meetings to first dates, it’s essential to adjust our behavior for success. In certain situations, it can even be a ...

Diversity unlocks innovation and drives market growth, which is why leadership must continue to embrace the power of our differences in the workforce. Behavioral science can give organizations the key ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...