Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin ...

The team embedded results from previous color science experiments in CIERGB color spaces, showing that equal-hue surfaces do not move straightly toward the apex. Courtesy LANL LANL NEWS RELEASE ...

image: Research by Brittany Solomon found that, regardless of how people personally view another person, they also are aware of how that person sees themselves, as well as how they are generally ...

Until recently I thought I was rather tall. Well, maybe not tall, but certainly not short. I don’t have anything against short people. It’s just that I didn’t realize that I am a short person. I’ve ...

American psychologist Calvin S. Hall established the open field test (OFT) in 1932 to assess animal emotionality. 1 The OFT has evolved since then with modern technology, and its capacity to assess ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...