How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Until recently I thought I was rather tall. Well, maybe not tall, but certainly not short. I don’t have anything against short people. It’s just that I didn’t realize that I am a short person. I’ve ...

The team embedded results from previous color science experiments in CIERGB color spaces, showing that equal-hue surfaces do ...

image: Research by Brittany Solomon found that, regardless of how people personally view another person, they also are aware of how that person sees themselves, as well as how they are generally ...

American psychologist Calvin S. Hall established the open field test (OFT) in 1932 to assess animal emotionality. 1 The OFT has evolved since then with modern technology, and its capacity to assess ...

Regardless of how people personally view another person, they also are aware of how that person sees themselves, as well as how they are generally perceived by others, research concludes. Though we ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...