Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

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