Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Unity, the company behind the ubiquitous Unity development engine, released its gaming report for 2023 and predicts an increase in mobile games, high-quality titles from smaller studios, and ...

Day one in-app purchases grew 52% in 2020, while mobile game ad revenues increased 8%, Unity's latest gaming report showed, particularly looking at the impact of COVID-19 on players' usage. The report ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

In September last year, the popular game development platform Unity announced that it intended to start charging an installation fee to its users. The runtime fee was received extremely negatively by ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

Unity Software Inc. is set to list on the New York Stock Exchange this month, following its S-1 filing two weeks ago. The 16-year-old tech company is universally known within the gaming industry and ...

Median number of daily active users up 8% year-on-year, but paying users down 2% 62% of indies make and launch games within less than 12 months Large studios (300+ people) working on 44% mobile-only ...

Unity has announced it is to take its first steps into the world of mobile game publishing in a matter of months, with the firm's new venture, Unity Games, launching its first titles this autumn.