Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

As the email industry evolves, relevance will become ever more important because of overloaded inboxes, more competition from new delivery channels such as social networks and reputation challenges ...

When did web analytics officially die? Perhaps earlier this year when the Web Analytics Association renamed itself to the Digital Analytics Association in recognition that there is a lot more to the ...

Businesses must evaluate their online marketing tactics in order to attract new customers and improve profitability, says Marcel Holsheimer, vice president of marketing, EMEA at Unica Web analytics ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Web analytics isn’t what it used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest ...

Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

Targeting refers to the process of delivering content or ads to segments or visitors based on their known attributes. The goal of targeting is simple to understand: maximizing the performance of ...

We live in a digital world. Websites require more sophistication, more features, more capabilities and more investment. Fortunately, detailed tracking and measurement data is available to help ...

Digital transformation—the process of using digital technologies to modernize business performance, agility, and sustainability—is widely seen by marketing leaders as the key to future-proofing ...

SimilarWeb Ltd., an analytics startup that counts more than half of the Fortune 100 as customers, is reportedly planning an initial public offering for the second quarter of 2021. The startup joins a ...