Despite being about twice the price of conventional offerings, value-added produce is becoming an increasingly popular choice for convenience-minded shoppers — and further growth opportunities abound.

Born and raised in Wahiawa, Poni Askew has always been passionate about agricultural systems in Hawaii. When she learned that farmers throw away between 30% and 40% of everything they grow and that 90 ...

The Nigerian Export Promotion Council (NEPC) has revealed that the export of value-added products in the non-oil sector is benefiting the country, as these products are earning premium prices in the ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...