Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

As AI takes on more business processes, more businesses are having to rethink their approach to fee-charging. The reality is that many traditional time-based pricing strategies are becoming obsolete.

UnitedHealth Group’s pharmacy benefit manager is launching an alternative, value-based drug pricing model it promises will make pharmaceutical spending more predictable. The OptumRx Clear Trend ...

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

A new program from Optum Rx would offer greater predictability by using a guarantee-based pricing model. Optum Rx announced a new value-based pricing model with an emphasis on predictability and ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...

The Procter & Gamble Company’s PG pricing strength serves as a vital pillar of its overall business strategy, which looks to enrich consumer value, boost profits and retain a competitive edge. PG’s ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

The notion of a one-size-fits-all pricing model is becoming increasingly obsolete. Every company evolves at a different pace and scale, necessitating tailored pricing strategies to meet its unique ...

IT decision-makers and people in IT procurement have seen various types of software licensing evolve. On-premise software licensing, normally charged per user or per processor, has moved to a ...