We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Mint Fantôme is a virtual, anime-style influencer, with 347,000 YouTube subscribers. The virtual YouTuber, or VTuber for short, appears as a digital avatar online. The creator behind Mint took an ...

Virtual influencer Mori Calliope performed a sold-out show at the Hollywood Palladium in February. These influencers, also known as VTubers, appear as digital avatars and are gaining popularity. I ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

New Delhi [India], January 10: When Sanvii launched on Instagram in July 2023, she entered a crowded field of influencers competing for attention. What set her apart? She isn't human. Now, barely 18 ...