Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only recently emerged in manufacturing environments. Early adopters have begun ...

Virtual reality and its close relatives, such as extended reality, have been completely accepted into the workflow of high-end productions. Stepping into an LED volume, you can be transported anywhere ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

VR goggles were among the technological offerings getting an outing at the Web Summit in Lisbon. — © AFP VR goggles were among the technological offerings getting ...

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

Imagine walking into a chemistry lab, beakers and chemicals laid out on the table ready for the day’s experiments to begin. Beyond your table are 30 identical tables with the same setup. You pick up a ...

Firefighting is an inherently challenging profession, requiring constant adaptation to new threats and environments. As technology advances, so must our methods for preparing incident commanders (ICs) ...

William & Mary Information Technology has teamed up with the Studio for Teaching & Learning Innovation (STLI) to launch a brand new Virtual Reality Lab in Boswell Hall, Room 340. This new space is ...

Virtual reality looks to be a useful tool on multiple fronts to help prevent falls among older residents, including those in nursing homes, say researchers developing apps to do just that. A George ...

LAPD helicopters are equipped with forward looking infrared sensors, a camera system, a spot light and a data link system capable of streaming video to command and control centers. Credit: Los Angeles ...