Walmart Inc.’s WMT third-quarter fiscal 2026 performance highlighted a sharp acceleration in its global advertising business, raising an important question about whether ads are becoming a more ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Walmart is buying a TV maker. Amazon recently rejiggered the price for its streaming service. What ...

Walmart CEO Doug McMillon emphasized Walmart’s unique advantages for advertisers. To connect the dots for advertisers, Walmart plans to acquire TV maker Vizio for $2.3 billion. Impressively, is global ...

Walmart Inc.’s WMT advertising growth was a major highlight in the second quarter of fiscal 2026, showing how the company is creating a new source of revenues beyond traditional retail sales.

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

It’s been one year since Walmart acquired Vizio and its SmartCast Operating System for $2.3 billion. The deal integrated Vizio’s streaming data with Walmart’s retail reach, aiming for a ...

Advertisers are demanding proof of performance to justify their streaming investments. In response, streamers are inking deals with retail media partners that promise closed-loop attribution. The ...

Walmart has acquired Vizio for $2.3 billion. The attraction to Vizio was based on its advertising software. WalMart acquired Jet.com in 2016 and shut it down just a few years after buying it. Back ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.