At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

WAKEFIELD, MA--(Marketwire - Oct 18, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle ...

WAKEFIELD, MA--(Marketwire - Sep 25, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host their second annual symposium in ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

The Web Analytics Association (WAA) is offering suggested standard definitions social media advertising, marketing and communications measurement. The organization will collect comments until April 23 ...