Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

A real-world AWS QuickSight playbook based on deploying ML models, modern BI pipelines, and protecting $8.3M in ...

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. AI hype is easy to buy into. But behind the scenes, most enterprise teams are struggling with ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Complex modeling, big data techniques, predictive modeling/forecasting—these are just a few of the topics covered in this highly relevant program. Managers and other professionals learn how to manage ...