Napan Janet Peischel covers all things related to internet marketing in her column: The Internet Marketer. Here's a look at her most recent work. Her column runs on the second Wednesday of the month ...

This was the year of virtual. Without skipping a beat, we moved our lives online. Thinking back, we have to shake our heads at how completely seamless it was. Classes, support groups, fundraisers and ...

Online marketing has changed a lot from what it was at the time of its inception. Link building is no longer the ultimate way to promote a business. Search engines, along with social media channels, ...

Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer. One thing I’ve learned after going ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 30 min ago By Joan Smith - 2 hours 47 min ago By Ad Age and Creativity Staff - 3 hours 15 min ago By Erika Wheless - 3 hours ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...