Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

PHOENIX--(BUSINESS WIRE)--Over the last 13 months, Persosa has gained extensive traction with their SaaS-based web personalization platform. The company's quick success has garnered interest from ...

To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer ...

There are a wide range of website personalization tactics that your organization can add to your web strategy. These tactics range from social logins and sign-ins to more complex techniques that use ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

The vision of personalized Web experiences has been around since the consumer Web was born. But for most Web sites and other digital channels, the promise is far from reality because it's often ...

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

There’s no dearth of technology to help deliver personalized content to Web sites and to deliver targeted promotions via e-mail. Users have plenty of choices, from the template-driven packages of ...

Amazon set the precedent some years ago, and now receives 30 percent of its revenue through its pioneering use of product recommendations. Other e-commerce giants, notably Staples, have acquired ...

Join us for this live webinar on Thursday, October 22 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Imagine going into a store to buy shoes and having the clerk not talk with you — he ...