While billboards and television ads were once the height of advertising strategies, today, people spend the majority of their day on their devices, whether it’s their mobile, laptop, or ipad. For ...

For marketers, one of the hardest parts of the job is how fast things move. Customer preferences and behaviors are always changing, and the marketing tools and tactics that brands use to reach them ...

Home on a Saturday night, reading in bed before going to sleep, and my phone buzzed with a news notification: a van had mounted the kerb near London Bridge, killing ...

One of the benefits of Apple's all encompassing product ecosystem is that you can get notifications delivered to whatever device you're on, be it mobile or Mac. Android users have traditionally lacked ...

A new app called Push it is sitting at the top of the App Store promising little more than the ability to send “push notifications to your friends.” The app features only two screenshots — one of a ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Some Gmail complaints are perennial: Google won’t let me recover my account password, or a hacker has changed my two-factor authentication options. Now it seems you can add push notifications that ...

Nothing epitomizes our love-hate relationship with today's tech more than the push notification. Our hatred of those badges, banners, and little red dots has never felt more visceral. To anyone with a ...