Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

Best-of-breed FinOps governance and autonomous BigQuery optimization drive predictable, measurable savings on Google ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Developing new drugs is risky and expensive. Creating a new drug and bringing it to clinical trials can cost billions of pounds, with no guarantees of success. And sometimes a drug can fail to meet ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. In this episode, Thomas Betts chats with ...

The BigQuery metastore is designed to help enterprises cut down the complexities of metadata management as it supports multiple query engines. Google Cloud is adding a new metadata service that is ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...