Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to ...

Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk.

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...