A large part of what we’re doing with large language models involves looking at human behavior. That might get lost in some conversations about AI, but it’s really central to a lot of the work that’s ...

Researchers at HSE University and the London School of Hygiene and Tropical Medicine have identified 15 key motives that drive human behaviour. By analysing people's views, preferences, and actions ...

Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...

When we talk about saving the planet, the focus is often on technology, new policies, or big investments. While these matter, one factor often overlooked is human behaviour – what people do every day ...

Not only can AI figure out what you're thinking, it can now predict what decision you'll make next based on patterns in human behavior. That has huge consequences for hiring. Most people already ...

Risky human behavior, not aggression by alligators, is the leading cause of alligator bites, according to a groundbreaking study by scientists at the University of Florida and Centre College in ...

As global organisations race to embed AI, redesign operating models and introduce new digital capabilities, South African enterprises are confronting a more complex reality. The technology exists, the ...

Alex Ford has received funding from research councils, european union, regulatory authorities, NGOs and industry Most environmental scientists believe that chemical pollution can and is negatively ...