Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Even though we keep hearing whispers that “the loyalty program is dead,” there were plenty of rewards revamps, launches, pilots, and updates for both national and regional restaurant chains in 2025.

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Nearly half of all new restaurant loyalty program signups came from Gen Z in 2024, overtaking millennials. Research shows long, warm showers are good for our mental health. Here's how to make yours ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...