Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Moving Brands’s hypothetical mark tries to capture the dynamism of the most popular crowdsourced encyclopedia in the world and, at the same time, help users improve Wikipedia entries. “To become an ...

The Wikipedia puzzle globe is arguably one of the most recognisable logos on the internet, but it turns out the iconic design could've looked very different. In honour of its 25th birthday, the online ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Before Wikipedia's familiar puzzle globe logo, these concepts were under consideration, including a book centipede (the "Wikipede"), a five-headed dragon, and more. I'm disappointed they didn't choose ...