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Over 1,100 women have already completed Wool&'s minimalist fashion challenge. When you buy a simple wool dress from an American company called Wool&, it comes with an intriguing invitation—to join a ...

Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...

A busy mum claims wool doesn't need washing, even if her kids have urinated on it, and has now worn the same dress for 100 days straight to prove her point. Taking to TikTok, where she's clocked up ...