Creativity is a divisive word. For some of us it is crucial, yet for others it's only an added extra, a sweetener in a bigger more serious life. It is needed in many aspects of life from devising the ...

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps ...

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI creativity can be tuned, but it has limits. Adjusting settings helps, yet no ...

Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. The science of creativity also provides a much-needed ...

People love creativity. If you don’t believe me, just google the word “creative,” you get well over 1.6 billion webpages. That is almost 10 times more hits than googling “how to get rich” and four ...

We’ve all been there. That enchanting, mysterious moment when the muse strikes. Creativity is intoxicating. It’s frenetic. And — not to sound crass — it’s profitable. Unfortunately, creativity is also ...

Most people know intuitively that music can be a good way to pump yourself up or get the creative juices flowing — and a new study brings some scientific evidence to the connection. It finds that ...

What does the word “creative” mean anymore? There are massive ad agencies that say, “We are leaders when it comes to creativity,” meanwhile their entire business is founded around buying media. There ...

So you want to be a creator? You have ideas. You think of them before you go to sleep. You’ve mentioned them at cocktail parties, to your spouse, to friends who have started businesses, to fellow ...