When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save ...

At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

Founder of 2021 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). If you are or aspire to be an enterprise-level business owner, it’s ...

When you’re hiring–especially for a new company where all the positions are new–writing job descriptions can be almost as much fun as a root canal. You sit down to write it, and your mind goes ...

But that can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

Are you ready to hire your first staff member, but you have no idea where to start? Or maybe you have staff already, but not everyone has a written job description—also called a job spec—and you feel ...

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...