Rapala Tournament Fishing conjures memories of simple summer afternoons on the lake, of dirty worms and sharp hooks and a little red and white bobber dipping beneath the surface of the cool water. And ...

On the back of the box, it says 'over 750 authentic Rapala lures'. Where are they? The game help files show only 26 lures in the tacklebox. I've unlocked all the lures and sure enough, that's all ...

The name would seem to be a spoof, Mark Fisher. It's not. He is an actual fisher, yes -- one who seeks fish and, not incidentally, gets paid to do it. But that's also his name, Fisher. Mark Fisher.

The story of what probably is the world's No. 1-fished lure began nearly 80 years ago with a simple observation by Finnish angler Lauri Rapala. In 1936, while fishing the waters of Finland's Lake ...

Fishing lures are an integral part of Mark Fisher's life. As Rapala's director of field promotions, he can tell you in minute detail about all the lures the company offers. But his voice takes on a ...

DULUTH, Minn. — Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester ...