The online video sharing website YouTube may be well known as a resource for personal video viewing, but it also can serve as a valuable tool for business. With an audience of nearly 160 million users ...

Many YouTube creators experienced a decline in ad-revenue rates during the start of the pandemic. Now, rates have bounced back, and some creators are earning much more off videos than they were in ...

This article was originally published on August 7 and has been updated to reflect an estimate of Arsement's earnings. At 15 years old, Preston Arsement began building a business online by playing ...

"When I grow up, I want to be a YouTuber!" We are living in a day and age where attention is the new currency. Mega companies like YouTube can earn their stars top dollar in exchange for ad views and ...

Google SVP and chief business officer Nikesh Arora touted growth at YouTube on the company’s earnings call today, saying that the company had finally found a business model that works for the giant ...

The entrepreneur’s dream is to turn what he or she loves into something that will actually turn a profit. YouTube is home to more than a billion users, and some of the platform’s creators have been ...

I confess that when I watched my first business video on YouTube, I winced. It was bad. The lighting was terrible, the editing was frightful and the host sounded like yet another corporate drone that ...

YouTube has evolved from its humble origins to become a comprehensive video search engine and an extension of Google. As the number of users on the platform has grown, more content creators are using ...

Posts from this topic will be added to your daily email digest and your homepage feed. Job cuts continue to roll through Google. This time, it’s about 100 people on the business side of YouTube. Job ...

2017 was a wild year for YouTube. It continued to extend its dominance as the world’s biggest video platform: in June it announced that 1.5 billion people now log ...