There are dozens of stats that capture the power of YouTube, but if you’re looking for one persuasive reason to join the channel, it’s this: YouTube is the second most visited website in the world, ...

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

YouTube plans to change the way mid-roll ads appear in videos. Starting May 12, the company said it will automate ad placement to improve the viewer experience. The update could boost creator revenue ...

EXCLUSIVE: YouTube has stopped two major fake movie trailer channels from being able to monetize their AI-fueled videos. The Google-owned video-hosting giant has turned off ad revenue on Screen ...

Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...